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:root{--paper:#f8f8f6;--white:#fff;--ink:#171819;--muted:#6f7171;--rule:#dededb;--soft:#f0f0ed;--orange:#fe633b;--blue:#376ce4;--pink:#fb8bb8;--lime:#dff15b;--ease:cubic-bezier(.22,1,.36,1)}*{box-sizing:border-box}html{scroll-behavior:smooth}body{background:var(--paper);color:var(--ink);font-family:"Helvetica Neue",var(--font-neue-fallback),Helvetica,Arial,sans-serif;-webkit-font-smoothing:antialiased;margin:0}button,a{font:inherit}a{color:inherit;text-decoration:none}button{cursor:pointer}button:focus-visible,a:focus-visible,[tabindex]:focus-visible{outline:2px solid var(--blue);outline-offset:4px}::selection{background:var(--lime);color:var(--ink)}.wrap{width:min(100% - 6.5vw,1600px);margin:auto}.label{letter-spacing:.035em;text-transform:uppercase;font-size:.69rem;font-weight:700}.small{font-size:.84rem;line-height:1.35}.rule-top{border-top:1px solid var(--rule)}.arrow{transition:transform .25s var(--ease);margin-left:1.1rem;font-size:1.2em;display:inline-block}a:hover 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var(--assemble));border:1px solid #30314f24;border-radius:50%;transform:scale(.98)}.idea-target:before,.idea-target:after{content:"";background:#30314f2e;position:absolute}.idea-target:before{width:18px;height:1px;top:50%;left:calc(50% - 9px)}.idea-target:after{width:1px;height:18px;top:calc(50% - 9px);left:50%}.idea-fragment{pointer-events:none;will-change:transform}.fragment-face{background:var(--paper);border-radius:50%;position:absolute;inset:0;overflow:hidden}.fragment-face:before{content:"";background:var(--fragment-color);opacity:calc(1 - var(--assemble));z-index:1;mix-blend-mode:multiply;position:absolute;inset:0}.fragment-face img{mix-blend-mode:multiply;width:263.42%;max-width:none;height:auto;position:absolute;top:-62.93%;left:-155.12%}.fragment-insight{--fragment-color:var(--orange);clip-path:polygon(-1% -1%,50.1% -1%,50.1% 60.1%,-1% 60.1%)}.fragment-direction{--fragment-color:var(--dusty);clip-path:polygon(49.9% -1%,101% -1%,101% 60.1%,49.9% 60.1%)}.fragment-craft{--fragment-color:var(--pink);clip-path:polygon(-1% 59.9%,101% 59.9%,101% 101%,-1% 101%)}.idea-caption{letter-spacing:.015em;white-space:nowrap;color:#595967;--caption-dir:1;--caption-ride:.3;transform:translate3d(calc(var(--caption-dir) * var(--mark-size) * (-1 * var(--caption-ride) * var(--assemble))),0,0);will-change:transform;font-size:11px;line-height:1.45;position:absolute}.idea-caption span{color:#777883;letter-spacing:.08em;margin-bottom:4px;font-size:9px;display:block}.idea-caption:after{content:"";width:var(--caption-line);background:#30314f40;height:1px;transition:opacity .3s;position:absolute;top:50%}.idea-caption{--caption-line:50px;--caption-gap:18px;transition:translate .5s var(--ease)}.idea-stage.is-complete .idea-caption{translate:calc(var(--caption-dir) * -1 * (var(--caption-line) + var(--caption-gap))) 0}.idea-stage.is-complete .idea-caption:after{opacity:0}.caption-insight{--caption-dir:-1;top:34%;left:calc(50% - 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var(--mark-reserve,140px))}}@media (max-width:1000px){.idea-caption{--caption-line:25px}.caption-insight{top:26%;left:4%}.caption-direction{top:30%;left:auto;right:3%}.caption-craft{top:79%;left:auto;right:8%}.idea-bottom{grid-template-columns:1fr 70px 1fr;gap:24px}}@media (max-width:760px){.idea-track{--idea-pin-top:70px}.idea-scroll-space{display:none}.idea-hero{grid-template-rows:auto 360px auto;height:auto;min-height:calc(100svh - 70px);max-height:none;padding-top:38px;padding-bottom:30px;position:relative;top:auto}.idea-heading h1{letter-spacing:-.055em;font-size:clamp(31px,6.7vw,49px);line-height:1.02}.idea-heading p{max-width:270px;margin:16px auto 0;font-size:12px}.idea-stage{--mark-size:230px;min-height:360px;margin:0 -17px}.idea-heading .idea-kicker{margin:0 auto 16px}.idea-stage.is-complete .idea-payoff{transform:translate(-50%,calc(var(--mark-size)/2 + 7px));font-size:18px}.idea-stage{--mark-size:210px}.idea-caption{--caption-line:16px;--caption-gap:8px;--caption-ride:.15}.caption-insight{left:max(17px,calc(50% - var(--mark-size)/2 - 130px));top:calc(50% - var(--mark-size)/2 - 62px)}.caption-direction{left:auto;right:max(17px,calc(50% - var(--mark-size)/2 - 130px));top:calc(50% - var(--mark-size)/2 - 44px);text-align:right}.caption-craft{left:auto;right:max(17px,calc(50% - var(--mark-size)/2 - 130px));top:calc(50% + var(--mark-size)/2 + 42px);text-align:right}}@media (max-width:370px){.idea-heading h1{font-size:27px}.idea-stage{--mark-size:190px}}@media (prefers-reduced-motion:reduce){.idea-caption,.idea-caption:after{transition:none}.idea-stage.is-complete .idea-fragment,.idea-stage.is-complete .idea-ripple{animation:none}.idea-hero{position:relative;top:auto}.idea-scroll-space{display:none}.idea-fragment{will-change:auto}.idea-stage.is-complete .idea-payoff{transition:none}}
.brand-example-mark{aspect-ratio:1;mix-blend-mode:multiply;background:url(/assets/ah-logo-sheet.png) 94.925% 48.86%/263.42% no-repeat;border-radius:50%;flex:none;width:37%;display:block}.brand-example{height:100%;color:var(--denim);background:#edf0f1;flex-direction:column;justify-content:space-between;align-items:center;gap:24px;padding:9%;display:flex}.brand-example .label{align-self:flex-start}.brand-example-mark{width:48%;max-width:200px}.brand-example-swatches{justify-content:center;gap:8px;width:100%;display:flex}.brand-example-swatches i{aspect-ratio:1;background:var(--orange);border-radius:50%;width:14%}.brand-example-swatches i:nth-child(2){background:var(--pink)}.brand-example-swatches i:nth-child(3){background:var(--cherry)}.brand-example-swatches i:nth-child(4){background:var(--denim)}.brand-example-swatches i:nth-child(5){background:var(--lime)}.brand-example-caption{font-size:12px}.service-example{border-top:1px solid var(--rule);color:#555663;margin:24px 0 0;padding-top:16px;font-size:12px;line-height:1.5}.service-link{white-space:normal;max-width:100%;min-height:44px;font-size:11px;line-height:1.4}.final h2{font-size:clamp(2.5rem,6.25vw,7rem)}@media (max-width:760px){.service-example{margin-top:20px}.brand-example{gap:16px;padding:8%}}