Visual Identity Concepts for HomescapeKC
Three Strategic Paths
Direction 01: The Innovator
A sleek aesthetic emphasizing advanced capability and modern precision
Direction 02:
The Dynamic Spirit
A vibrant playful look utilizing gradients and depth to capture the energy of a living home.
Direction 03:
The Modern Classic
A blend of tradition and innovation, exuding luxury, comfort and timeless sophistication
The Innovator
This design embodies a sleek, technological aesthetic with cutting-edge features. The “H” logomark cleverly resembles a drone, emphasizing the brand’s connection to advanced technology and innovation
The Dynamic Spirit
This approach offers a vibrant, playful look that is truly eye-catching. The gradient introduces dynamic color transitions, adding depth and visual interest, while a bold color palette enhances its lively appeal.
The Modern Classic
This logo design exudes luxury and comfort, combining a homey feel with elegance. The neutral color palette ensures versatility and timeless appeal. The serif logo mark adds sophistication with modern touches, creating a perfect blend of tradition and innovation. This option uses the full spelling of Kansas City as a touch of formality.
