OVERVIEW
HomescapeKC photographs and films homes in Kansas City. The work it sells is someone else’s property, so the brand had to be confident without competing with the images it presents.
HOMESCAPEKC.
A logo system and website for a Kansas City home photography and video studio.
IDEA
An identity for a Kansas City home photography and video studio. The geometric H monogram reads as both a letterform and an architectural line drawing.
EXECUTION
A full logo system: primary lockup, stacked and horizontal logos, logomarks and circle icons, in a restrained palette of charcoal, sand, stone and cream.
OUTCOME
A mark that scales from a full wordmark to a single circle icon and sits quietly on top of the homes it presents. Let the property lead.
SEE IT LIVEHOMESCAPEKC.COM
IDENTITY
The identity is built around a geometric H monogram that reads as both a letterform and an architectural line drawing, the way a floor plan or a structural frame reads.
A letter that looks like a building.
The mark pairs with a wide, even wordmark set in Nimbus Sans Extended, with Proxima Nova for descriptors such as “Photography + Video.”
SYSTEM
The mark scales from a full wordmark down to a single circle icon. The system includes a primary lockup, stacked secondary and horizontal logos, logomarks and circle icons, each in several colorways.
The palette is restrained: charcoal and black for weight, sand and cream for warmth, stone gray for calm.
- Charcoal
- #1D1D1D
- Sand
- #D2B9A5
- Stone
- #A8A8A8
- Cream
- #EDE5DA
- Black
- #000000
On the website, the logo sits in white over full-bleed property imagery, with a single clear call to action: “Book a consultation today.”
OUTCOME
A flexible identity that works on a hero video, a watermark, a social avatar or a business card without changing character.
Let the property lead.